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Brand Guidelines

Hello! Thank you for your interest in learning about our brand. We’ve created the following guidelines to help you use our brand assets without having to negotiate legal agreements for each use. To make any use of our marks in a way not covered by these guidelines, please contact us. To download a .zip file of our brand assets, please use the button below.

ZERO Logo

The ZERO logo can be dark blue or white. The logo must be positioned in its own clear space, standing apart from other images and text. Please maintain a minimum safety space of at least 20 pixels on each side.

Life Preserver Logo

The life preserver logo can be dark blue or white. It should not be used in combination with the ZERO logo. It must be positioned in its own clear space, standing apart from other images and text. Please maintain a minimum safety space of at least 20 pixels on each side.
On Dark Blue Background
On White Background

Download Logos

Our brand assets can be downloaded below.
Get Brand Assets

ZERO Name

The name "ZERO" is a Registered Trademark on file with the US Patent and Trademark Office. When mentioning ZERO in text, we ask that you please use all capital letters and append with the “®” symbol. The trademark symbol should be superscript.

Color Codes

Our colors are limited to dark blue, gray and white. The color codes below should be used in website, print, and video when referencing ZERO.

Brand Color

#1D2A35

Secondary Colors

#EAEAEA
#505050
#2BAADF

Legal

  • Using our marks in any way that is not consistent with these Brand Guidelines;
  • Using any logos or similar imagery to represent ZERO other than what is provided in the zip file;
  • Altering, obstructing, or rotating our marks in any way;
  • Using our marks in a confusing way, including suggesting sponsorship or endorsement by ZERO® of your product, service, or business; and
  • Engaging in any act that will cause material injury to the ZERO brand or the value of our marks.